Get Closer®: Solving the Couples Conundrum
TIAA’s first Retail Asset Management Practice Management Campaign titled Get Closer®: Solving the Couples Conundrum.
Strong web visit activity drove greater awareness of TIAA Global Asset Management and image as a retail asset manager thought leader. An integrated campaign utilizing multiple touch points and communications vehicles has resulted in 997k web impressions, 1,449 PDF downloads, 1,789 web visits and 1,943 unique visits.
Drove 883 TIAA-CREF.org/advisor leads. Leads are diverse in affiliation with the following distribution: 45.5% - Broker-dealer / Wirehouse; 33.7% - RIA; 6.5% - Bank; 5.7% - Insurance and 8.5% - Other.
Strong public relations results continue to raise awareness of TIAA-CREF Asset Management as a thought leader. The program has been featured or mentioned in more than 9 media outlets including the The Wall Street Journal, Ignites, ThinkAdvisor (Investment Advisor and Research), Financial Advisor, Financial Planning, PlanAdviser and AccountingWeb.
Wide-spread organic buzz was generated from social media sources with 25 social media mentions with 309 click-throughs achieving 51,415 Linkedin impressions.
AWARD WINNING CAMPAIGN 2016 Insurance and Financial Communicators Association (IFCA), Non-product Kits/Campaigns